The EDIT is a curated collection of home accessories and design for those with an eye for detail: who notice the weight of a glass, the fall of a fabric, the way light catches a surface.
As Romania's only premium multi-brand curatorial retailer, The EDIT brings together over 50 international brands, including &Tradition, HAY, GUBI, Audo, New Works, Muuto and Kvadrat. Every piece is selected, never simply stocked.
The Founders
The EDIT was founded by Irina Pogonaru and Magda Staicu: one with a refined eye for interiors and a distinct sensorial aesthetic, the other a strategist with deep experience in international marketing and premium brand development. Their instincts align perfectly. Irina believes a home should only contain things you truly love. Magda knows that beyond data and strategy, the choices that matter most are driven by story and emotion.
The two met in 2012, when Magda commissioned Irina to design her home in Bucharest. They bonded instantly over a shared eye for beauty and an uncompromising standard for how things should look and feel. Seven years later, that connection became a business, and The EDIT was born.
The Collection
Their collection moves between fine fabrics and bold textures, quiet tones and unexpected colour, softness and structure, always in balance. Sourced from the world's most respected design fairs and from lesser-known studios that deserve your attention.
Every item reflects what the founders value most: beautiful design, quality craftsmanship and timeless sophistication.
The EDIT invites you in, and trusts you'll never look at your home the same way again.
